Why Salary Negotiation Isn’t Just About the Number — It’s About the Conversation

He wanted $200k.

They offered $180k.

He accepted immediately anyway…

Last week, one of my candidates received an $180k offer before equity.

We countered with $200k.

But the company said, "Sorry, $180k is our absolute maximum."

Instead of walking away, the candidate accepted on the spot.

Because before saying no, the CMO picked up the phone.

> He explained the budget constraints weren't about the candidate's worth.

> He offered a performance review at 4 months instead of the usual 12.

> He made it clear that he genuinely wanted this person on his team.

The candidate was impressed and felt valued.

"Those 15 minutes told me everything I need to know about their culture."

People don't expect perfection from employers.

They expect honesty and respect.

I can guarantee that this candidate would have declined if HR had emailed him to say, “take it or leave it”.

Great reminder that the conversation matters more than the number.