Hiring Creative Leaders: The 4 Qualities That Set the Best ECDs and CCOs Apart

The best ECDs + CCO’s have these 4 qualities. 

(And most agencies miss #3 completely.)

Here's what separates exceptional creative leaders from the rest…

After 17 years of placing top ECDs, I've spotted a pattern.

Most companies fixate on years of experience or industry buzzwords.

But the best creative leaders (who reinvent agencies and win impossible pitches) share 4 qualities.

Here's what you should actually look for…

1️⃣ Boundary-pushing global work.

Their portfolio shouldn't just contain solid local campaigns.

It should showcase innovative creativity that resonates across markets and pushes conventional boundaries.

2️⃣ Gold-standard industry recognition.

The best ECDs have Cannes Lions, Clios, and other prestigious accolades.

Awards aren't everything, but they provide validation that this person consistently delivers outstanding work that drives results.

3️⃣ Leadership style.

This matters just as much as creative brilliance.

Exceptional ECDs elevate entire teams without ego.

They don't just present impressive personal portfolios; they create 

environments where creativity flourishes throughout the agency.

4️⃣ Pitching skills.

Finally, they're extraordinary pitchers.

They articulate creative vision in ways that excite clients and win business.

This rare combination of creative genius and business acumen transforms agencies.

When I'm headhunting ECDs, I always focus on finding these four qualities.

Because the best creative leaders don't just make great work…

They take brands to places they never imagined possible.